Warning
The LEEDS 2023 team is in the process of validating the figures presented on this page for evaluation purposes.
While every attempt has been made to ensure the live figures are accurate and up-to-date, we reserve the right
to amend any values presented here.
As part of LEEDS 2023 engagement and communication strategies, there are accounts on a range of digital and social media platforms.
All stats have been derived from data extracted from Sprout Social , a social media aggregation tool. The
raw data extracted has been aggregated appropriately (either by summing up values or finding the latest value in a given data range).
Definitions for the metrics measured are explained below, and more information can be found in this
article .
The data can be downloaded from Data Mill North .
Headlines
All Socials
Twitter
Instagram
Facebook
LinkedIn
As at December 31st, 2023
Total Audience Gained
21,356
Total Impressions
17,533,170
Show/Hide Definitions
Total Audience - The sum of Total Audience for Twitter, Instagram, Facebook and LinkedIn
Total Engagement - The sum of Total Engagement for Twitter, Instagram, Facebook and LinkedIn
Total Impressions - The sum of Total Impressions for Twitter, Instagram, Facebook and LinkedIn
Total Audience Gained - The sum of Total Audience Gained for Twitter, Instagram, Facebook and LinkedIn
As at December 31st, 2023
Total Audience Gained
10,033
Total Impressions
3,237,959
Show/Hide Defenitions
Total Audience - Instagram Followers
Total Engagement - "The number of times users liked, commented, and saved your posts, replied to your stories, and shared your Reels."
Total Impressions - "The number of times your content was displayed to users. This does not include profile visitors. For Reels post-level metrics, impressions are mapped to plays on native as Instagram does not provide post-level impressions on Reels."
Total Audience Gained - Gross number of Followers acquired
As at December 31st, 2023
Total Impressions
7,022,425
Show/Hide Defenitions
Total Audience - Facebook Page Likes
Total Engagement - "The number of times that users reacted to, commented on, shared, or clicked on your posts."
Total Impressions - "The number of times content associated with your page was displayed to users."
Total Audience Gained - Gross number of Page Likes acquired
As at December 31st, 2023
Total Audience Gained
4,508
Total Impressions
310,037
Show/Hide Defenitions
Total Audience - LinkedIn Followers
Total Engagement - "The number of times that users engaged with your posts, including when they reacted to, commented on, shared, or clicked on your post."
Total Impressions - "The number of times your posts were displayed to users. This does not include impressions when your posts are shared by other users."
Total Audience Gained - Gross number of Followers acquired
Performance Over Time
Total Audience
Line Chart
Y Axis
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
Total Audience
X Axis
10th Apr 2022 8th May 2022 5th Jun 2022 3rd Jul 2022 31st Jul 2022 28th Aug 2022 25th Sep 2022 23rd Oct 2022 20th Nov 2022 18th Dec 2022 15th Jan 2023 12th Feb 2023 12th Mar 2023 9th Apr 2023 7th May 2023 4th Jun 2023 2nd Jul 2023 30th Jul 2023 27th Aug 2023 24th Sep 2023 22nd Oct 2023 19th Nov 2023 17th Dec 2023
Week ending (Sunday)
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All
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Twitter
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Instagram
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Facebook
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Linkedin
Audience Gained
Line Chart
Y Axis
0 500 1000 1500 2000 2500
Audience Gained
X Axis
10th Apr 2022 8th May 2022 5th Jun 2022 3rd Jul 2022 31st Jul 2022 28th Aug 2022 25th Sep 2022 23rd Oct 2022 20th Nov 2022 18th Dec 2022 15th Jan 2023 12th Feb 2023 12th Mar 2023 9th Apr 2023 7th May 2023 4th Jun 2023 2nd Jul 2023 30th Jul 2023 27th Aug 2023 24th Sep 2023 22nd Oct 2023 19th Nov 2023 17th Dec 2023
Week ending (Sunday)
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All
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Twitter
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Instagram
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Facebook
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Linkedin
Engagements
Line Chart
Y Axis
0 5000 10000 15000 20000 25000 30000 35000
Engagements
X Axis
10th Apr 2022 8th May 2022 5th Jun 2022 3rd Jul 2022 31st Jul 2022 28th Aug 2022 25th Sep 2022 23rd Oct 2022 20th Nov 2022 18th Dec 2022 15th Jan 2023 12th Feb 2023 12th Mar 2023 9th Apr 2023 7th May 2023 4th Jun 2023 2nd Jul 2023 30th Jul 2023 27th Aug 2023 24th Sep 2023 22nd Oct 2023 19th Nov 2023 17th Dec 2023
Week ending (Sunday)
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Twitter
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Instagram
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Facebook
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Linkedin
Impressions
Line Chart
Y Axis
0 100000 200000 300000 400000 500000 600000 700000 800000 900000 1000000
Impressions
X Axis
10th Apr 2022 8th May 2022 5th Jun 2022 3rd Jul 2022 31st Jul 2022 28th Aug 2022 25th Sep 2022 23rd Oct 2022 20th Nov 2022 18th Dec 2022 15th Jan 2023 12th Feb 2023 12th Mar 2023 9th Apr 2023 7th May 2023 4th Jun 2023 2nd Jul 2023 30th Jul 2023 27th Aug 2023 24th Sep 2023 22nd Oct 2023 19th Nov 2023 17th Dec 2023
Week ending (Sunday)
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All
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Twitter
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Instagram
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Facebook
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Linkedin
Known Limitations and Issues
LinkedIn data was missing from the Sprout Social feed from 15/04/2023 to 02/05/2023, which caused a temporary dip in 'All engagement' and 'Linkedin' audience figures during this date. LEEDS 2023 also has a presence on YouTube, Spotify and TikTok. At present these are not displayed here. As such, the total digital audience will be larger than displayed on this page. Data may not always be up to date as it is currently reliant on a weekly manual update. Total Audience Gained 2022 for Twitter, Instagram (and therefore All Socials) will be larger than stated as this data was unavailable for January, February and part of March.